IBA Releases Annual Beer Market Report For Ireland

By Dave Simpson
IBA Releases Annual Beer Market Report For Ireland

To mark International Beer Day on 4 August, the Irish Brewers Association has released its 2016 annual Beer Market Report for Ireland. The report shows Irish beer exports were valued at over €280 million, up 23% in two years, with 40% of beer produced in Ireland being exported.

Beer remains Ireland’s most popular alcoholic drink, with a 46.2% market share. The report shows that the percentage of consumers drinking lager rose from 60.4% in 2015 to 60.9% in 2016. The craft beer sector, on the other hand, accounted for 3.4% of total beer market share in 2016, up from 2.5% in 2015. Overall beer production declined marginally by just under 1%.

In addition, total beer sales rose by 3% in 2016 and 66% of those sales were in the on-trade sector. Ireland has the highest percentage of on-trade versus off-trade beer sales in the EU.

The Irish Brewers Association has called on the government to support the sector by reducing the excise burden in Budget 2018. Excise in Ireland has gone up 42% in the past six years and Ireland has the second highest excise on beer in the EU as well as the most expensive alcohol in the EU. Beer excise receipts were €430 million in 2016, up from €417 million in 2015.

Head of the Irish Brewers Association Jonanthan McDade commented, “Irish consumers pay the second highest rates of excise on beer in the European Union, eleven times greater than beer drinkers in Germany. Excise is a tax on jobs, tourism and the hospitality sector and we call on the government to reduce excise rates. The real success story of the Irish brewing sector is that exports continue to thrive. Ireland already boasts production of some of the world’s most iconic beer brands and it is encouraging that Irish beer remains so popular in other markets."