The Avalon Group has released three new spirits to coincide with the recent 30th annual Duty Free & Travel Retail Global Summit in Cannes, France.
The new spirits represent the first super-premium Irish gin, vodka and honey liqueur, all three of which embody the rich Irish history celebrated by The Wild Geese.
The new spirits are infused with authentic Irish ingredients and carry distinctive Irish themes.
Though super-premium products, they will be sold at competitive prices, giving significant added value to consumers.
These products offer the distributor and retailer a unique opportunity that takes advantage of the fastest growing spirits category by giving depth and breadth to the premium Irish spirits category that does not yet exist and that is otherwise limited to just whiskey and Irish Cream.