New Pricing Laws OnLy Affect Cheapest Drinks

By Publications Checkout
New Pricing Laws OnLy Affect Cheapest Drinks

The price of most drinks will not be affected by new pricing laws, chairwoman of the National Off-Licence Association, Evelyn Jones.

Under the new laws, the price of a bottle of spirits could cost up to €18, a bottle of wine €9 and a can of beer could cost €2.20.

This, says Jones, will only affect the cheaper brands (Tesco, for example, has a bottle of red wine on sale for €4) and most customers will not be affected.

As a result of the minimum pricing the cheapest products would have to be delisted by the retailers, as reported in the Irish Times.

“There is no way profit-taking will happen and there is no way retailers will try and sell the wines that cost €4 and €5 today for above the minimum price when it is introduced. I don’t think anyone in among the buying public would stand for it,” explained Jones.

According to a Numbeo International pricing survey, the average price an Irish consumer spends on a bottle of wine is €10, a price above the minimum pricing barrier.