In the UK, private label wine made a remarkable impact at this year's highly prestigious International Wine Challenge, wining an accumulative 184 medals.
Among these were 13 gold medals. The co-chairman of the IWC, Charles Metcalfe, said "We have discovered some outstanding supermarket own-brand wines during this first tranche of the competition, which would definitely bring a touch of elegance to any Christmas table."
Marks & Spencer took the top spot, with 73 medals for its own-brand wines, including five golds, 21 silvers and 47 bronzes. No eyebrows were raised when it was named IWC Wine Retailer of the Year.
The least expensive table wine was from Aldi – the £7.99 Exquisite Collection Private Bin Sauvignon Blanc. This was followed by a Marks and Spencer Verdicchio dei Castelli di Jesi Classico which retails at £8.