A mere 11 per cent of Irish consumers feel the country-of-origin labelling on food produce in Irish shops achieves sufficient clarity, according to a survey by lobby group Love Irish Food.
With the exception of a number of food products like beef and fish, there is no law to state the country-of-origin on processed food products.
In practice, this means chicken imported from abroad and coated with bread crumbs in Ireland can be labelled as "made in Ireland".
"As a result Irish shoppers are confronted by mis-directed information as they try to be confident in the food that they feed to their families," the Love Irish Food group said.
Research carried out by the body found 95 per cent of Irish consumers would like to see country-of-origin labelling on all grocery food and drink products.