Tourism Ireland Teams Up With Walkers Crisps

Tourism Ireland has joined forces with British Crisp brand Walkers in an effort to increase late-season travel from Britain.

To promote the campaign, Tourism Ireland's logo will appear on the 145m multi-packs of the crisps and on their website.

Consumers can enter a competition on the Walkers website called 'Gary's Great Ingredient Hunt' after brand ambassador Gary Lineker, for a chance to win a discount Holiday in Ireland as well as a cash prize.

Walkers is the third most popular crisp brand among British 16 to 34-years olds which Tourism Irelands says is ideal for its key target market.