Tourism Ireland Teams Up With Walkers Crisps

By Publications Checkout
Tourism Ireland Teams Up With Walkers Crisps

Tourism Ireland has joined forces with British Crisp brand Walkers in an effort to increase late-season travel from Britain.

To promote the campaign, Tourism Ireland's logo will appear on the 145m multi-packs of the crisps and on their website.

Consumers can enter a competition on the Walkers website called 'Gary's Great Ingredient Hunt' after brand ambassador Gary Lineker, for a chance to win a discount Holiday in Ireland as well as a cash prize.

Walkers is the third most popular crisp brand among British 16 to 34-years olds which Tourism Irelands says is ideal for its key target market.