Tourism Ireland has teamed up with celebrity chef Paul Rankin this spring in a new promotion to highlight Northern Ireland across Great Britain.
A special ‘Visit Belfast and the Causeway Coast’ message features on over 1.25 million packs of Rankin Selection Irish brown soda and Rankin Selection Irish potato slims – which are being distributed in Asda, Morrisons, Sainsbury’s, Tesco, Co-op and Waitrose supermarkets. The on-pack promotion will run for ten weeks, encouraging people across the Great Britain to come and visit Northern Ireland and experience its food and hospitality. It includes a competition to win a five-day trip for two people in Northern Ireland.
Judith Cassidy, Tourism Ireland’s Deputy Head of Great Britain, said, “Tourism Ireland is delighted to join forces once again with Paul Rankin for this special promotion to highlight Northern Ireland to potential holidaymakers in Great Britain. Northern Ireland is increasingly known for its excellent food offering, wonderful chefs and world-class restaurants and we welcome this opportunity to continue to promote Northern Ireland as a great food destination and a fantastic place to visit, with lots to see and do.”