A four-page article highlighting Northern Ireland appeared in the London Evening Standard earlier this week, reaching about 1.5 million readers – or potential British holidaymakers for Northern Ireland.
The article marked the start of a four-week partnership between Tourism Ireland and the Evening Standard to highlight Northern Ireland in GB. Northern Ireland is described as “a destination you’ll fall in love with” and the article includes striking images of the Giant’s Causeway, Titanic Belfast and the CS Lewis sculpture. The feature also highlights Northern Ireland's home-grown food and drink, its literary heritage including Seamus Heaney and CS Lewis, as well as the filming locations used in Game of Thrones.
“We are delighted to partner with the Evening Standard to showcase Northern Ireland in London”, Julie Wakley, Tourism Ireland’s Head of Great Britain, said. “It’s a really great way to highlight Northern Ireland as a ‘must visit’ destination and to spread the word about what makes a holiday in Northern Ireland unique and truly memorable.”