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75% Of Irish Consumers Think Alcohol Brands Don’t Do Enough To Promote Responsible Drinking

Published on Aug 6 2014 8:45 AM in General Industry

75% Of Irish Consumers Think Alcohol Brands Don’t Do Enough To Promote Responsible Drinking

Three quarters of Irish consumers believe that alcohol brands do not 'do enough' to encourage customers to drink responsibly, according to the latest Consumer Insights survey from Empathy Research.

Of 992 participants, 25 per cent think brands do enough to promote responsible drinking.

Younger age groups were more likely to think brands were doing enough, with over a third (35 per cent) of 18-34 year olds ‘agreeing’ or ‘strongly agreeing’ that alcohol brands are doing enough to encourage customers to drink responsibly. Other age groups were noticeably less likely to think the alcohol brands do enough to encourage responsible drinking with 35-44 year olds (28 per cent), 35-44 year olds (25 per cent).

However, more than two fifths (43 per cents) believe that alcohol brands 'could do more' to encourage customers to drink responsibly. Female respondents felt stronger (45 per cent) about this than males (40 per cent). Likewise more parents (45 per cent) felt more could be done, compared to respondents without children (39 per cent).

When asked if they felt that supermarkets do enough to encourage customers to drink responsibly, nearly half (49 per cent) of Irish adults think supermarkets are not doing enough or could do more to encourage customers to drink responsibly. There appears to be equal agreement among men and women, however older age groups again think more can be done by supermarkets to encourage responsible drinking. 58 per cent of 55+ year olds ‘disagreed’ or ‘strongly disagreed’ that supermarkets do enough to encourage customers to drink responsibly, compared to 18-34 year olds (40 per cent), 35-44 year olds (43 per cent) and 45-54 year olds (50 per cent).

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