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Alitalia Strengthens Links With India

Published on Jul 8 2014 8:02 AM in General Industry

Alitalia Strengthens Links With India

The foremost Indian airline, Jet Airways, and its Italian counterpoint, Alitalia, have announced an enlargement of their code-sharing agreement, which offers their combined clientele greater scope for travel between India and Italy.

Jet Airways will have its marketing code on the Alitalia-operated flights, and vice-versa. The loyalty programme partnership also means that Jet Privilege and MilleMiglia members will earn status miles when travelling on code-share flights, thus enabling them to upgrade to high-tier levels more quickly.

Gaurang Shetty, senior vice president of Commercial, Jet Airways, stated:

"Jet Airways has constantly innovated to set new benchmarks and our code share agreement with Alitalia is another distinctive travel solution. India and Italy share strong ties, ranging across leisure, business tourism and commercial trade. Thanks to the expanded code share agreement, we are able to offer our guests a wider access, unmatched connectivity and seamless travel to Italy’s top destinations. The agreement with Alitalia is a further step in Jet Airways's strategy of growing on the global marketplace. We are confident that this new expanded arrangement would mutually benefit Jet Airways and Alitalia and add value to the travelling experience of the airlines a guests."

Giancarlo Schisano, Alitalia’s business deputy general director, said:

"We are pleased to strengthen our cooperation and we look forward to expanding the codeshare agreement with Jet Airways, which is, for Alitalia, an important partner for reaching India, one of the most popular tourist destinations for Italians. This agreement will certainly strengthen the role of Alitalia in the development of traffic flows, both leisure and business, between Italy and India. Alitalia continues its strategy of developing commercial agreements with major international companies, with the aim to offer to its customers an increasingly larger number of destinations, routes and frequencies around the world."

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