Tourism Ireland rolled out a €19 million promotional campaign, promoting late-season travel to the country. The campaign was launched in Great Britain, the U.S., Mainland Europe and emerging markets and will focus on city breaks as well as on attracting visitors to the rural parts of the island. The period September to December traditionally yields as much as 30% of overseas tourism business. The campaign incorporates TV, radio, print and online advertising as well as extensive PR and social media activity, highlighting the many festivals that take place in Irish towns this autumns, including amongst others the Dublin Festival Season, the Belfast Festival at Queens, the Cork Jazz Festival and the Galway International Oyster and Seafood Festival.Starting in October, the campaign will look at next year’s ‘The Gathering Ireland 2013’, a series of events including sports activities, clan gatherings and concerts celebrating all things Irish. The organisation is aiming its campaign at tens of millions of people of Irish descent across the world, ecouraging them to ‘come home’ to Ireland and celebrate the Irish culture.
