For the first time ever, Glanbia is to market its renowned milk brand, Avonmore, in China.
The launch was announced by the Minister for Agriculture Simon Coveney during a trade mission to Shanghai.
The Irish Dairy Board, one of Glanbia’s main competitors, launched its own milk product in China under the Kerrygold brand last week.
Both companies wish to capitalize on the growing demand for premium dairy products in the country, which will effect an abolition of milk quotas next year.
“The launch of Avonmore in China is another boost for the Irish dairy industry. Avonmore milk will bring the highest standards of dairy safety and traceability to consumers in China,” Coveney said.
Glanbia chief executive Siobhán Talbot said the company was delighted to be bringing “the great taste of the Ireland’s favourite milk and cream brand directly to consumers in China.”
“At Glanbia we pride ourselves on our full traceability from grass to glass. By partnering with MilkMore Glanbia can also guarantee Chinese customers and consumers full traceability from farms in Ireland directly to glasses in China,” she added.