For the third year in a row, the Cliffs of Moher Visitor Experience in County Clare has recorded one million visitors within a calendar year.
The attraction reached the figure on 22 August, some three weeks ahead of the date the milestone was reached in 2015 and seven weeks earlier than the same point in 2014. The north Clare attraction is now on track to exceed its record visitor total of 1,251,574 people in 2015.
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"These significant visitor numbers are fantastic for the local tourism sector and the wider West of Ireland economy," said Katherine Webster. "In an effort to ensure such growth does not diminish the overall visitor experience, we are operating an advanced booking system for groups, mainly travelling by coach. A similar arrangement is planned for FITs (Fully Independent Travellers), including walkers, cyclists and those travelling by car or public transport, who currently make up over half of all visitors."
Webster continued: "We have extended opening hours throughout the summer and encourage visitors to visit after 5.00 p.m. when the site is less busy. This benefits visitors staying in the local area in particular. We are also working with other local tourism providers to encourage visitors to the Cliffs to experience more of our wonderful county of Clare."