Fáilte Ireland has launched nine orientation signs in Cork as part of its new campaign to market Ireland's Ancient East.
The signs are designed to encourage visitors to explore and stay longer on the route and are located at Camden Fort Meagher, Crosshaven; Fota House Arboretum & Gardens; The Jameson Experience, Midleton; Youghal Heritage Centre; CIT Blackrock Castle Observatory; Cork City Gaol Heritage Centre, Fitzgerald Park; Shandon Bells; Cork Butter Museum; and St Fin Barre’s Cathedral, reports the Irish Examiner.
Ireland's Ancient East signs, which are shaped as a large spiral wheel, highlight a range of sites within a 60-minute drive with the aim of making it easier for visitors to find other attractions besides the primary sites.
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Fáilte Ireland’s head of Ireland’s Ancient East, Jenny De Saulles, said: "For too long, most overseas tourists have seen the South-East, Midlands and North-East as a region to travel to for a day or simply just to travel through. Ireland’s Ancient East seeks to change all that by creating enough ‘stickiness’ and points of curiosity that visitors will slow down, explore the region, and stay overnight. These signs are geared to encourage that behaviour. Strategically located at popular stopping points, they inform visitors of all the other interesting things to see and do within an hour’s drive in every direction outwards.
"We want to transform Ireland’s Ancient East from a transit zone to a touring zone by increasing visitor dwell time in the region. Cork has a big part to play in our plans and these signs work to that objective and will, we hope, encourage visitors to explore the rich variety of all Cork can offer," she commented.