Fine Gael Galway city councillor Pearce Flannery has called on Fáilte Ireland to designate Salthill as the "half way point in the Wild Atlantic Way" and be used as major base for tourists touring along the popular route.
Flannery's comments come in the same week that it was reported that an overseas survey has shown that the majority of potential overseas visitors are still unaware of The Wild Atlantic Way.
The Galway Advertiser reports that Flannery is calling on Fáilte Ireland "to use some initiative" in promoting and developing the Wild Atlantic Way. “This is an immense opportunity to revitalise Salthill, and Fáílte Ireland are not taking advantage of the possibilities," he said.
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Flannery believes that Salthill "can and should be" part of Fáilte Ireland's attempt to increase awareness overseas of the touring route, adding that the "defunct" tourist office in Salthill should be utilised as a Wild Atlantic Way interpretive centre.