General Industry

Donegal Tourism Put In The Spotlight

By Robert McHugh
Donegal Tourism Put In The Spotlight

Over a hundred Donegal tourism businesses last week attended a special Fáilte Ireland networking event in Harvey’s Point Hotel, Co. Donegal.

The event was organised by Fáilte Ireland to build collaboration across the tourism industry in the county, encouraging businesses to come together and cross-sell, to attract visitors and inspire them to explore the county and all that it has to offer.

Wild Atlantic Way

“We’re really pleased that so many Donegal tourism businesses joined us for this networking event,” said Joan Crawford, Wild Atlantic Way manager with Fáilte Ireland.

“There have been so many new additions and updates to the tourism offering in Donegal [that] it was important to come together this week and identify opportunities for cross-selling and collaboration, to encourage visitors to explore further across the region, stay longer, and spend more.

“Our recent research conducted to mark the tenth anniversary of the Wild Atlantic Way shows that the Wild Atlantic Way drives €3 billion in revenue per year, and a key focus for the future will be growing the year-round appeal of the northern half of the tourism route.”


Digital Tourism Trends

During the event, face-to-face networking sessions with 420 appointments were facilitated among accommodation providers, visitor attractions, visitor activities and golf providers, to provide them with the opportunity to forge new connections and renew old ones.

Fáilte Ireland’s Wild Atlantic Way team provided the attendees with an update on future initiatives, while Nicholas Hall from Digital Tourism Think Tank was the guest speaker and outlined the key digital tourism trends for 2024.

‘A Great Place’

“We are well known for our beautiful scenery, but we also have a great variety of activities and attractions for the visitor to enjoy,” said Pat Doherty, Doagh Famine Village.

“The Failte Ireland networking event gives us the opportunity to showcase our product and connect with other businesses in the county.

“By working together, we can position Donegal as a great place to come and visit.”