General Industry

Fáilte Ireland Pitches Ireland To American Luxury Market

By Dave Simpson
Fáilte Ireland Pitches Ireland To American Luxury Market

A group of luxury & incentive buyers representing the luxury market in America have visited Ireland on a tailored trip designed to promote the country to high end travellers. The group was hosted by destination management company Crafted Ireland with support from Fáilte Ireland.

The targeting of the high net worth niche luxury markets was one of those activities highlighted recently by Fáilte Ireland when it launched its Get Brexit Ready initiative.

On this trip, the buyers were given exposure to the Wild Atlantic Way and Ireland’s Ancient East with visits to Rockhill House & Gardens, Lough Eske Castle, Harvey’s Point Country Hotel, Killarney Park, The K Club, Adare Manor, and Tullamore Distillery among other destinations along the two tourist trails.

Fáilte Ireland’s business development officer for luxury, Amanda Horan, explained, "We want these buyers to be impressed by the truly authentic and exclusive luxury products available for overseas visitors in Ireland. From our research, we know that the luxury market globally is growing and evolving. More luxury travellers are seeking experiences that offer private and exclusive escapes which are authentic and provide immersion in the local culture. Ireland can deliver this, along with access to stunning landscapes coupled with exceptional and personal service."

Fáilte Ireland is currently conducting research to develop a "luxury strategy" to target growth in numbers from this sector composed of high net worth visitors who are looking for a personalised top level trip. This market is currently valued at €172 billion globally.