Fáilte Ireland has said that it has met with key stakeholders and businesses to discuss the next steps for a strategy that will establish Killarney as a gateway town for visitors exploring the Wild Atlantic Way.
The meeting, which took place at Killarney's Great Southern Hotel, was attended by members of the Killarney tourism industry, Killarney Chamber of Tourism and Commerce, the local authority, the National Parks and Wildlife Service, the Irish Hotels Federation and local industry representatives.
Fáilte Ireland said that it has identified Killarney as a Wild Atlantic Way gateway as it offers visitors a broad range of accommodation, a wide variety of day time visitor attractions and activities, plenty of restaurants and evening entertainment and it is a main transport hub for the area.
Killarney Wild Atlantic Way Gateway Strategy
Brendan Griffin, the minister of state for tourism and sport, spoke about the importance of the Killarney Wild Atlantic Way Gateway Strategy.
He said, "Kerry has already benefitted enormously from the Wild Atlantic Way, but we need to continue to harness its potential and focus on trying to grow and build on that success year on year with new projects and initiatives.
"With its proximity to the Wild Atlantic Way route and so much to offer visitors, Killarney is the perfect base."
Miriam Kennedy, Fáilte Ireland's head of the Wild Atlantic Way, stated, "Local consultation and input is essential for the success of the Wild Atlantic Way, and we are working with a steering group of key stakeholders in Killarney to produce a strategy that works for both the visitor and the local economy.
"Today's meeting was instrumental as we discussed tangible actions for local businesses to increase visitor numbers, spend and dwell time in Killarney."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Aidan O'Sullivan. Click subscribe to sign up for the Hospitality Ireland print edition.