The Merrion Square Project, run by Fáilte Ireland, has been chosen as one of twenty cases of innovation and best practice by the European Commission in a new report - 'Enhancing the Competitiveness of Tourism in the EU'.
In the report, there are 20 examples of European tourism projects that have lead to rising competitiveness in the industry. The Merrion Square Project used innovation to improve the basic market proposition and exploit new marketing tools, according to the report.
"We are delighted to have been chosen as one of only 20 case studies highlighted in this report. Not only does it illustrate the success of the project, it also points to the fact that innovation is an extremely important aspect to increasing competitiveness in tourism." said Mary King of Fáilte Ireland.
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"The Commission particularly referenced the project's marketing strategy emphasising how the innovation process adopted by the project generated its own publicity which resulted in extensive media coverage and cost effective use of social media. We were delighted to be able to facilitate the process and hope to replicate this success in future projects." she added
The full report can be accessed at www.ec.europa.eu