German Media To Experience Wild Atlantic Way
Published on Jun 27 2014 2:31 PM in General Industry
This weekend sees Limerick City and environs playing host to an influential group of German media personnel, who are flying into Shannon Airport with Ryanair on their new access routes from Berlin and Memmingen. The journalists, who write for prominent newspapers and magazines, have an overall reach of 1.35 million people, and the coverage that will be generated will provide exposure for Limerick and the Wild Atlantic Way as a tourism destination. The visit, which has been organised by Fáilte Ireland in conjunction with Tourism Ireland, covers Limerick City’s cultural highlights, including visits to the newly renovated King John’s Castle and the Flying Boat Museum, as well as trips to the surrounding villages of Adare and Foynes. The group will also spend a day in Clare travelling along some of the Wild Atlantic Way route stopping off at the Cliffs of Moher and Burren National Park. Aisling Travers, International Publicity Manager with Fáilte Ireland, said: “We are delighted to welcome these influential German journalists here to the Mid West and we will certainly encourage them to immerse themselves in the many attractions that both Limerick and indeed our newest tourist product, the Wild Atlantic Way has to offer. The resulting publicity this trip will generate both for the new access routes from Germany into the South West Region and in promoting Limerick City of Culture events and the Wild Atlantic Way is beyond measure. Seeing is believing, and it is extremely important for influential journalists such as these to experience at first-hand what we have to offer – so they can sell more effectively when they return to Germany, helping to attract more visitors here – to enjoy what we have to offer. By providing the German journalists with a positive experience of their visit to Ireland, it is our hope that the coverage created will be a lasting legacy and encourage visitors to return to Ireland in the future as well as encouraging them to recommend it to family and friends”.