Figures released by Heineken today said that it's Irish division now brews 46% of all lager drank in Ireland, while the Heineken beer brand itself accounts for every one in three pints bought in Irish pubs.
Heineken say that they recorded a small market share increase despite sales in the overall beer market declining by 3.2%.
Lager has 65% of the €42.5 billionn strong Irish beer market with stout continuing to decline and now accounting for 29% of the sector.
Internationally, Heineken said that net profit fell 53% in 2013.
This was, in part, because a one-time gain boosted earnings a year ago, but the company had also been unable to fully offset falling beer sales volumes with higher prices and cost savings.
Following a pickup in markets during the second half of the year, the Dutch beer maker said gradual improvement of the global economy should help spur growth in the year ahead.
Heineken, the world's No. 3 brewer by sales—whose brands include Amstel and Sol as well as its eponymous lager—said net profit in the past year was down to €1.36 billion ($1.87 billion), compared with €2.91 billion in 2012.
Strong growth came from certain emerging markets, with operating profit in its Asia-Pacific rising almost three-and-a-half times.Chief executive Jean-Francois van Boxmeer described the year as “challenging,” blaming “slower economic growth in a number of key markets.”
