Irish Distillers Pernod Ricard showed another positive performance for the first six months of this fiscal year. Jameson, in particular performed well, with 16% sales growth and 13% volume growth. In addition, a total of 54 markets for the drinks giant are now in double/triple digit growth worldwide.
Chairman & CEO, Anna Malmhake said, “The six-month period to the end of December 2013 was another positive one for Jameson worldwide, however in stark contrast the 35% increase in excise on spirits in a period of 10 months (20% in Dec 2012 and 15% in Oct 2013) has had a severe impact on the Irish market.”
Jameson can attribute a lot of its success to a strong advocacy base amongst its target consumers. Internationally, Jameson continues to roll out the legendary tales of John Jameson which is supported by TV and out of home advertising. Jameson continues to build its core communications around marketing platforms distinctive to the brand including Film, St Patrick’s Day, and Taste. The Jameson-sponsored Dublin Film Festival is currently running in the city, until February 23.