General Industry

Irish Golf Attracts US Travel Market

By Robert McHugh
Irish Golf Attracts US Travel Market

Failte Ireland and Tourism Ireland have jointly hosted a number of leading American golf journalists, broadcasters, podcasters and influencers to Dublin and Ireland’s Ancient East.

The trip was used as an opportunity to showcase Ireland's golf courses to a wide audience of prospective US golf holidaymakers for Ireland.

Irish Golf Courses

The group had the opportunity to test their skills at Royal Dublin, The K Club, The European Club and Rosslare.

Their itinerary also included time in Co Wexford, where they visited the Dunbrody Famine Ship Experience, Hook Lighthouse and Johnstown Castle Estate, Museum & Gardens.

Golf Fans

The group represented major media outlets like the New York Post, Golf Digest, Sports Illustrated, WFAN Radio-New York and golf podcast The Course of Life.


Tourism Ireland said their articles, radio shows, podcasts and social media content will reach approximately 33.5 million golf fans.

'Attracting Golfers From The US'

“Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from the US," said Alison Metcalfe, Tourism Ireland’s head of North America.

"We’re also taking every opportunity to highlight the fact that The Open will return to Royal Portrush in 2025 and the Ryder Cup will take place at Adare Manor in 2027.”

Florida Convention

Last month, Tourism Ireland's drive to grow golf visitor numbers from North America continued at the IAGTO North America Golf Tourism Convention in Florida.

Twelve golf and tourism operators from Ireland joined Tourism Ireland at the convention which was attended by more than 300 golf and travel professionals, primarily from the US and Canada.

The companies from Ireland engaged in two days of one-to-one, pre-scheduled appointments and networking sessions - which provided an opportunity to negotiate and exchange vital contracts for 2023 and beyond.