Thousands of people passing through one of London’s busiest train stations are seeing eye-catching images and footage of the Giant’s Causeway this week.
Tourism Ireland’s latest initiative to showcase Northern Ireland and the Causeway Coastal Route is an ‘augmented reality’ promotion in King’s Cross Station. It’s been grabbing the attention of commuters, when what appears to be a normal mirror unexpectedly changes to reveal the mythical giant Finn McCool breaking through the ceiling, causing the Causeway stones to burst through the floor.
“This promotion in King’s Cross Station is just one element of our busy campaign to boost late season travel from Great Britain to Northern Ireland and to highlight the wonderful Lonely Planet ‘Best in Travel 2018’ accolade for Belfast and the Causeway Coastal Route. Tourism Ireland is constantly trying innovative and engaging ways to grab the attention of potential visitors, to ensure ‘stand-out’ for Northern Ireland. Our quirky promotion has certainly proved a hit with commuters as they make their way through King’s Cross this week,” said Julie Wakley, Tourism Ireland’s Head of Great Britain.
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Great Britain is an important market for tourism to Northern Ireland. It delivers 65% of all overseas visitors and around 58% of all overseas tourism revenue.