Keyquests,a new phone app developed by a Cork company, offers an interactive treasure trail allowing tourists to unlock ‘quests’ along the way to avail of highly targeted location-based offers.
The start-up, which has received funding from South and East Cork Area Development and a number of private investors, has already created six full-time jobs, and recruitment for a further four roles is on-going. The roles are spread across programming, sales, and marketing.
The app combines entertainment, pictures, blogging, and social networking with real- time, location-based marketing for tourism and leisure businesses.
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The company is currently working with the OPW to include 32 public heritage sites on Keyquests. It already boasts attractions such as Dublin Castle, House of Waterford Crystal, Fota Wildlife Park, and Trabolgan.
“At Keyquests, we use advances in technology and social media, to provide visitors with the ability to plan a trip, purchase tickets in advance availing of related Keyquests offers and subsequently post photos and blog about the trip. Keyquests can also suggest nearby attractions, hotels and restaurants to visit, so a holiday maker can have the optimal visitor experience in that location," said company founder Gillian Joyce.