General Industry

One Million Swedes See Co. Clare On The Small Screen

By Dave Simpson
One Million Swedes See Co. Clare On The Small Screen

Images of Lahinch and Co. Clare were beamed into the homes of approximately one million people in Sweden recently, in an episode of a popular TV show called Go'kväll. The show aired on Sveriges Television (the national public broadcaster in Sweden) and focused on seaweed foraging and locally produced beer, and also featured the Co. Clare landscape. Filming took place last summer and was supported by Tourism Ireland and Fáilte Ireland.

Viewers of Go'kväll saw reporter Joachim Vogel interview local seaweed forager Oonagh O'Dwyer, from Wild Kitchen, as well as Birgitta and Peter Curtin, from the Burren Brewery. A separate episode featuring Co. Clare also aired at the end January, featuring Lisdoonvarna matchmaker Willie Daly and The Burren.

Tourism Ireland was delighted that Go'kväll chose to film in Co. Clare. With an audience of more than one million viewers per episode, it was a fantastic opportunity to showcase Co. Clare and the Wild Atlantic Way,” said Julie McLaughlin, Tourism Ireland’s manager for the Nordic region. “Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland.”