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People And Scenery Most Appealing For Tourists In Ireland

Published on Apr 8 2014 8:42 AM in General Industry

People And Scenery Most Appealing For Tourists In Ireland

According to a survey published yesterday by Failte Ireland, overseas holidaymakers rate Ireland as good value for money. The latest 'Visitors Attitudes Survey' compiled by Failte Ireland shows that Irish people, scenery and culture remain the most appealing features of the country for tourists.

The survey of 1,500 tourists by Failte Ireland revealed that more than half would "definitely" return in the next few years while two-thirds said they would be endorsing the Emerald Isle when they returned home. 

There was also a spike in the proportion of holidaymakers who mentioned word-of-mouth as an influence on choosing Ireland to visit last year, up from 28% to 36%.

Almost four out of ten (39%) overseas visitors reported that their experience in Ireland exceeded their expectations while a further six out of ten (60%) said that Ireland met their expectations.

Those whose holiday exceeded their expectations cited a number of reasons for this, including:Irish people – 68%Scenery – 54%Irish history and culture – 31%Weather better than expected – 30%Food quality and variety – 21%

What exactly did our overseas visitors get up to in Ireland in 2013? When surveyed, the top five experiences mentioned by overseas visitors were: “Listened to live music in a pub” – 83%“Visited a coastal town” – 82%“Tasted a Guinness” – 79%“Visited a food or craft market” – 49%“Took part in a city tour” – 41%

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