Fáilte Ireland has begun the first phase of its orientation signage for Ireland's Ancient East, with newly designed signs already installed at various locations.
These locations include the Dunbrody Famine Ship Experience in New Ross, Wexford, Ferns Castle in Wexford, and Wicklow Gaol.
These three signs are part of the first phase of a multi signage programme envisaged for Ireland’s Ancient East with similar branded signage expected to be in place at 80 key sites throughout the region by the end of the year.
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Fáilte Ireland’s, Head of Ireland’s Ancient East, Jenny De Saulles, said: "For too long, most overseas tourists have seen the south east, midlands and north east as a region to travel to for a day or simply just to travel through. Ireland’s Ancient East seeks to change all that by creating enough 'stickiness' and points of curiosity that visitors will slow down, explore the region and stay overnight. These signs are geared to encourage that behaviour. Strategically located at popular stopping points, they inform visitors of all the other interesting things to see and do within an hour’s drive in every direction outwards."