Ryanair is revamping its website to address various user "difficulties" as well as opening up ticket sales to online travel agents.
The move is a major step for the carrier that pioneered low-cost travel with minimal customer service.
Chief executive Michael O'Leary has come under pressure to reconsider the existing model after announcing earlier this month that annual profits may miss targets.
Ryanair is set to officially announce changes to its website and a tie-in with on-line travel agents tomorrow in a move designed to keep up with rivals such as Easyjet.
Speaking to Bloomberg, O'Leary conceded that "they (Easyjet) have been much better on their website."
“They make the booking first. We have to make it easier. We have got to stop making it so difficult," he said.
O’Leary also said that Ryanair is prepared to sell tickets via online travel agents, which will allow it to target corporate buyers – an area where easyJet has been successful in attracting business fliers.
