General Industry

Showtime For The Wild Atlantic Way In Germany

By Publications Checkout
Showtime For The Wild Atlantic Way In Germany

Around one million people in Germany will see images of the Wild Atlantic Way in a TV documentary entitled Weltbilder (meaning ‘Images of the World’), which airs next month. A crew from ARD, a national German TV network, is in Ireland this week – as guests of Tourism Ireland and Fáilte Ireland – filming for the documentary along the Wild Atlantic Way. 

Footage captured includes Malin Head and Mulroy Bay in Co Donegal; Westport, the Burren and the Cliffs of Moher; as well as the Dingle Peninsula and the Dursey Island cable car in West Cork. The 45-minute programme will air in July, reaching an estimated one million viewers across Germany. This year, Tourism Ireland is placing a major focus on the Wild Atlantic Way in its promotions around the world. The Wild Atlantic Way is being highlighted across a range of platforms including TV, print and online advertising; on and through social media channels. Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that the crew from ARD agreed to create this documentary all about the Wild Atlantic Way. The programme will be seen by around one million potential holidaymakers for Ireland – encouraging them to come and the Wild Atlantic Way for themselves. “2013 was a record year for German visitors to Ireland and Tourism Ireland has an extensive programme of promotional activity under way throughout 2014 – to keep the momentum going and build on that growth. We are placing a major focus on the Wild Atlantic Way, which we know has tremendous appeal for German holidaymakers. We are also promoting key events, including Limerick City of Culture 2014.” Image: Frank Jahn, ARD TV correspondent (left), and the ARD production crew, with local surfers Nigel Plummer, Simon Gormley and Finn Gormley, in Doolin.