Visitors to Dublin will be greeted with a 'futuristic fáilte' as a new high-tech tourist centre opens in Dublin.
The office, located in Suffolk Street, will replace the nearby St. Andrew's Church building. The centre promises to make available all forms of modern technology to attract visitors, as the need for tourists to get leaflets or directions declines.
The revamp sees information boards and stagnant displays replaced with video walls, interactive pods, touchscreen technology, an 'app wall' for downloadable tourism apps and, of course, free wifi.
A 'social media wall', where visitors can upload their messages live with the hashtag #LoveDublin, is the focal point of the room.
Speaking to the Evening Herald, Failte Ireland chief executive Shaun Quinn said that an new approach was needed. "Even though Dublin has been performing relatively well... its brand has slipped. It's a bit staid, tired, a bit stereotypical. We need to be projecting a more refreshed image of Dublin which actually exists," he said.
A new VisitDublin.ie website, a new logo and a unified marketing campaign will consolidate a fresh approach by Failte Ireland to update Irish tourism to modern trends.