Tourism Ireland has appointed James Kenny as its new Country Manager for China.
Kenny, who will be located in Shanghai for the position, is a Dublin native and has spent several years living and working in China.
He also has experience in Sino-Irish relations and has a master's degree in Chinese Language, Culture and Teaching Chinese.
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Niall Gibbons, CEO of Tourism Ireland, said: “I am delighted to welcome James Kenny to this key role in our organisation. He joins Tourism Ireland at an exciting time when we are working to increase awareness of the island of Ireland to help secure a greater share of the 4 million Chinese visitors to Europe each year”.
China is currently the world's largest outbound travel market, according to recent research from the United Nations World Tourism Organisation.
Kenny commented: "This is a fantastic role and an exciting opportunity for me. China is an important emerging travel market and one that I know Tourism Ireland is committed to growing over the coming years".