General Industry

Tourism Ireland Launches Proposition For Luxury Travel Trade

By Robert McHugh
Tourism Ireland Launches Proposition For Luxury Travel Trade

Twenty-six (26) tourism businesses from Ireland have joined Tourism Ireland in Cannes this week, for the annual International Luxury Travel Market (ILTM).

This is the largest-ever delegation of partners from Ireland to attend this event.

Networking Sessions

The four-day event, which takes place at the Palais des Festivals in Cannes, involves a programme of bespoke one-to-one appointments and networking sessions, providing an opportunity for tourism businesses from Ireland to meet and do business with luxury travel buyers and journalists.

ILTM is an invitation-only event for the global luxury travel industry, attracting more than 1,800 influential luxury travel buyers and decision-makers, who design unique luxury travel itineraries for their high-net-worth international clients, from around 95 different countries.

Luxury Travel Buyers

“The event is an excellent opportunity to showcase the superb luxury tourism offering right around Ireland – from our boutique hotels, castles, and luxury resorts to our rich culture and heritage – and not forgetting our world-class golf and superb culinary scene,” said Louise Finnegan, Tourism Ireland’s acting central marketing director.


“The format of one-to-one appointments allows our partners from Ireland to network and do business with new and established luxury travel buyers from around the world, ensuring Ireland is ‘top of mind’ for those buyers in 2024, when recommending destinations to their clients.”

‘Luxury Comes Naturally’

Tourism Ireland unveiled its new proposition for the international luxury travel trade, titled ‘Ireland, where luxury comes naturally.’

The initiative aims to dial up the ‘natural’ elements of a luxury holiday in Ireland.

‘Warmth Of Welcome’

“Ireland is a destination where luxury and splendour come naturally – in our rich green hills, warmth of welcome, and age-old culture of hospitality, as well as the wealth of our natural produce,” said Finnegan.

“Our message is that Ireland is the perfect place for visitors to refuel, revive, and fill their hearts.”