Tourism Ireland Leads B2B Workshop, Networking Event In France
14 Irish tourism companies travelled to Lyon this week to take part in a Business-to-Business workshop and networking event, organised by Tourism Ireland.
They met with around 100 local travel agents, to inform and educate them about the island of Ireland and, in particular, its ‘lesser-known attractions and hidden gems’.
This is the third in a series of four Tourism Ireland workshops taking place this year in French cities which have a direct flight to Ireland all year round.
The aim is to highlight ease of access from France to Ireland to the influential travel agents. The final workshop of 2019 will take place next month in Nice.
“Our workshop and networking event was a really good opportunity to meet, and do business with, travel agents in Lyon – ensuring that Ireland is ‘top of mind’ for them when they’re recommending and booking holidays for their clients, particularly in the shoulder and off-season months,” said Monica MacLaverty, Tourism Ireland’s Manager Southern Europe.
“It was also an excellent opportunity for us to launch Taste the Island in the gastronomic capital of France – highlighting this exciting new initiative and our superb culinary experiences.”
France is already one of the top four markets for tourism to the island of Ireland. Last year, almost 550,000 French travellers visited Ireland.
“We are undertaking an extensive and targeted programme of promotional activity in France again this year – to build on that success and, in particular, to encourage more French holidaymakers to explore our regions and less-visited attractions.”
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Aidan O’Sullivan. Click subscribe to sign up for the Hospitality Ireland print edition.