General Industry

Tourism Ireland Readies New Autumn Promotional Campaign

By Dave Simpson
Tourism Ireland Readies New Autumn Promotional Campaign

Tourism Ireland has launched an autumn promotional campaign to attempt to boost late-season travel to Ireland from overseas.

Welsh TV and radio presenter Aled Jones travelled to Dublin on 4 September to help kick things off by filming a new online video for a promotion in Britain that will reach about 7.5 million potential holiday-makers.

The campaign will highlight the many festivals and events taking place around Ireland this autumn and winter, such as the Dublin Theatre Festival, the Bram Stoker Festival and Culture Night, the Galway International Oyster Festival, Belfast International Arts Festival, Waterford Harvest Festival, Cork Jazz Festival, Savour Kilkenny, Lisdoonvarna Matchmaking Festival, Wexford Festival Opera and Dublin's New Year Festival. It will also incorporate a major focus on city breaks, as well as on attracting visitors to more rural areas over the coming months.

Commenting on the campaign, Tourism Ireland CEO, Niall Gibbons, said: "Tourism Ireland’s publicity drive continues this autumn, targeting print, broadcast and online media around the world, with lots of positive stories about Ireland. We continue to work hard to maximise the success of winter air routes, to grow tourism in the shoulder and off-seasons. We will promote the island of Ireland through our sales missions to the United States, the Middle East and India. In addition, Tourism Ireland will bring top overseas travel agents and tour operators to Ireland this autumn to meet with hundreds of tourism businesses here and negotiate inclusion in their 2018 brochures and programmes."