Commenting on the removal of the visa requirement for UAE citizens travelling to Ireland, Niall Gibbons, CEO of Tourism Ireland, said, “The government has worked hard with the United Arab Emirates to introduce visa-free travel for UAE nationals who wish to visit Ireland. This is really good news for Irish tourism. It is an historic step for Irish-Emirati relations and one which we hope will encourage more Emiratis to visit Ireland.
“We realise it is important to expand our focus beyond our traditional tourism markets to the longer-term opportunities presented by emerging and developing markets like the Middle East. Over the coming months, we will roll out a special campaign to highlight the lifting of the visa requirements in our promotions in the UAE, reminding prospective visitors there that it is now easier than ever before to visit Ireland. Activity will include extensive publicity and social media promotions, email marketing and a travel trade workshop. We will also undertake a sales mission, with Irish tourism partners, to the UAE later this year.”