Tourism Ireland was presented with Expedia's 2017 ‘campaign of the year’ accolade at ITB in Berlin last week.
Last autumn, Tourism Ireland teamed up with Expedia to grow visitor numbers to Dublin during the shoulder and off-season months. The joint campaign ran for six weeks in Britain, the United States and key mainland European markets, including Germany. It included video and online advertising, takeovers of the Expedia homepage in the various markets, and email marketing.
The campaign proved very successful, with double-digit increases in passenger and room demand in all markets during the campaign period. It helped grow Dublin’s share of business versus other competitor cities in Britain and Northern Europe which feature in Expedia programmes.
Accepting the award, Finola O’Mahony, Tourism Ireland’s Head of Europe, said, “We are delighted that our campaign with Expedia worked so well and that it has been recognised as Expedia’s ‘campaign of the year. We look forward to working with Expedia, and our other key partners, again this year to continue to grow overseas tourism to the island of Ireland.”