Visit-Ireland Ads Omnipresent In Germany
Published on May 21 2014 2:39 PM in General Industry
About 700,000 German commuters have been seeing advertisements for Ireland on large illuminated posters at bus and tram stops in the cities of Cologne and Düsseldorf; and an additional 700,000 Germans have been seeing Ireland adverts online — on popular travel and news websites, as well as on Facebook and on the iPad edition of Marco Polo, an online travel guide in Germany. Tourism Ireland teamed up with Germanwings, Ireland West Airport Knock and Dublin Airport, in order to highlight great airfares to Ireland for flights between Cologne and Dublin, Cologne and Knock, and and Dublin. Seven hundred poster adverts have been prominently displayed in Cologne and Düsseldorf, grabbing the attention of commuters with attractive airfares and photos of the Wild Atlantic Way — reminding them why they should put the island of Ireland on their holiday wish-list for 2014. The campaign also includes a specially-created page on the website of Germanwings. Germany is one of Ireland's top four tourism markets, delivering about 480,000 visitors to the country last year. Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: "2013 was a record year for German visitors to Ireland and we are undertaking an extensive programme of promotions throughout 2014, to keep the momentum going and build on that growth. Co-operative campaigns, like this one with Germanwings, Dublin Airport and Ireland West Airport Knock, are an important element of our programme to boost travel to the island of Ireland."