General Industry

WATCH: Fáilte Ireland Releases Promo Spot For Wild Atlantic Way Cycle Sportif

By Dave Simpson
WATCH: Fáilte Ireland Releases Promo Spot For Wild Atlantic Way Cycle Sportif

Fáilte Ireland, in conjunction with cycling specialists Ride Wild, has released a new video taken during this year’s Wild Atlantic Way Cycle Sportif to launch the 2018 Wild Atlantic Way Cycle Sportif, the first of which will begin in April 2018.

The Wild Atlantic Way Cycle Sportif is Ireland’s only fully supported, multi–stage cycling event and will take place between the dates of April 20 and May 8 next year, and then again from September 8-26. The video showcases the landscape and challenging terrain that cyclists will experience over the 2,152km route beginning in Kinsale, Co. Cork, and ending in Muff on Co. Donegal’s Inishowen Peninsula.

Fáilte Ireland's head of Wild Atlantic Way Fiona Monaghan explained, “The Cycle Sportif is a Fáilte Ireland initiative that was created to help promote the Wild Atlantic Way as a cycling destination of choice both internationally and domestically. We want to attract visitors along the full length of the route during spring and autumn to generate visitor activity during those periods – tourism’s ‘shoulder’ periods – as part of our overall strategy to help businesses stay open longer and beyond the summer season. The interest in the event is building and we have already taken a number of full tour registrations from Australia, the UK, the US and Canada, as well as, of course, from here at home.”

Monaghan added that participants in the Sportif will have the choice of covering the full 2,ooo km distance over 20 days, completing 4 day stages or joining the Sportif for a single stage along the route.