General Industry

Wild Atlantic Way Receives Global Media Attention

By Robert McHugh
Wild Atlantic Way Receives Global Media Attention

This week, the Wild Atlantic Way – the hugely successful tourism brand developed by Fáilte Ireland – will welcome a group of ten influential overseas media personalities with a combined circulation of over 40 million people, all of whom are interested in learning more about the award-winning destination and what it has to offer international visitors.

Hosted by Fáilte Ireland in conjunction with Tourism Ireland, the group – from the USA, Canada and Europe – represents media outlets (including USA Today and French online news site Routard.com) in some of Ireland’s key tourism markets.

Céad Míle Fáilte

“Bringing international media on a visit to the Wild Atlantic Way and personally showing them the huge amount on offer, like the world-class scenery, hospitality, activities, attractions, culture, heritage and food, ensures that we get our message out to a global audience,” said Claire Redmond, manager of publicity and partnerships at Fáilte Ireland.

“We are thrilled to provide the group with a céad míle fáilte and are confident that their experiences will encourage more people to come and explore the epic landscapes along the 2,500-kilometre stretch of the Wild Atlantic Way.

“Our work generates the type of international audience reach and publicity that any competitive destination needs to sustain tourism growth.”

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Economic Engine

The Wild Atlantic Way was launched in 2014, and over the last decade has become an internationally recognised tourism route, providing an economic engine for the west of Ireland.

The group will visit counties Sligo, Mayo and Donegal and enjoy foraging for oysters on Clew Bay, a visit to the Old Irish Goat Centre, a five-kilometre cycle on the Great Western Greenway, on Achill Island, and a walk on the stunning Keem Beach, voted among the top 100 beaches worldwide.

Taste Of Sligo Tour

Members of the media will also take in Mayo’s Dark Sky Park at Wild Nephin National Park, visit the National Surf Centre, Strandhill, and learn the benefits of seaweed at Voya, before experiencing the best of local produce on the Taste of Sligo Tour.

From there, they will explore the scenic heights of the Sliabh Liag cliffs in Donegal, with panoramic views of the Atlantic Ocean, followed by a visit to some of Donegal’s finest craft-makers and designers at Campbell’s of Ardara and Hanna Hats.