General Industry

Wild Atlantic Way Promoted by Some Famous Faces

By Publications Checkout
Wild Atlantic Way Promoted by Some Famous Faces

Tourism Ireland has teamed up with two famous faces to promote the Wild Atlantic Way as far away as Australia and a little closer to home.

Northern Ireland-born television presenter and celebrity, Christine Bleakley, will host a new, six-part television series on ITV highlighting the Wild Atlantic Way. The series is supported by Tourism Ireland.

Filming for the new TV series is under way right now; it will air in spring 2015 and will highlight the spectacular Wild Atlantic Way to millions of viewers – or potential holidaymakers – across Britain. Christine Bleakley commented, “It’s brilliant to be here in Ireland filming for this great new ITV series. Growing up, we always enjoyed holidaying in Donegal and Galway and drives along the stunning Atlantic coast – so, this is a dream job for me.”

Meanwhile, Phil Kearns, former Australian rugby captain and Fox Sports commentator, is helping to highlight the Wild Atlantic Way and the island of Ireland ‘down under’. Tourism Ireland is sponsoring Wallaby Phil Kearns, to take part in the CROSS Rugby Legends Cycle. The charity cycle, organised by our own rugby legends, the Wallace brothers, kicks off in Mizen Head on Saturday 6 September and finishes in Malin Head on the following Friday 12 September. Phil is very excited to be participating in the cycle, as it’s for such a worthy cause. He has also kindly agreed to join Tourism Ireland in highlighting the Wild Atlantic Way in Australia, generating lots of positive publicity for the Wild Atlantic Way and Ireland, through a series of interviews on Australian television and radio and with RIDE magazine (a specialist cycling publication) – before, during and after his big cycle. His stage of the ride along the Wild Atlantic Way will be filmed and subsequently shown to hundreds of thousands of people on Fox Sports, in November, when Ireland takes on Australia at the Aviva Stadium, as part of the Autumn Internationals 2014. Tourism Ireland also aims to target sports enthusiasts around Australia and those who plan to attend the Rugby World Cup in 2015, which will be hosted by England. Tourism Ireland is encouraging Australian rugby fans to use Ireland as an accessible hub to see the games next year, or to pop over and visit Ireland before or after the tournament.

Pictured: Christine Bleakley at Malin Head, Co Donegal.