President of the Irish Hotel Federation Stephen McNally has rejected the findings by hotels.com that the cost of hotel rooms has risen by ten per cent in the past year.
The website's Hotel Price Index report found that the average cost of staying in a hotel in Ireland was €103 in 2014, a rise of ten per cent and ten times the rate of inflation, the Irish Times reports.
The report comes after it was reported by PricewaterhouseCoopers that hotel room rates are set to return to their pre-recession peak, with Dublin hotels hitting €109 a day.
The IHF and McNally (pictured) were quick to reject the report's findings, citing the website's limited sample size as a reason for scepticism.
“Less than one out of every 10 room nights booked in Ireland is sold through this booking site,” said McNally, claiming that the actual figure was closer to five per cent.
“The vast majority of hotel bed nights in Ireland are sold through other sources including directly with the hotel; over the phone or through the hotel’s website,” added McNally.
The website, however, stood by its findings which surveyed the amount payed by customers on the site, as opposed to advertised prices.
Dublin hotels has the fastest rise in prices,it found, up 13 per cent in the year. Limerick remains the best value destination, with rooms costing €76 a night.