Jurys Inn €50M Rebrand of Eight UK Hotels

By Steve Wynne-Jones
Jurys Inn €50M Rebrand of Eight UK Hotels

Amaris Hospitality, the hotel group that owns the Jurys Inn brand, will rebrand eight of its UK hotels under the Jurys name in a €50 million investment.

The hotels, previously a part of the Hotel Collection brand, will be refurbished and renamed as Jurys hotels. The move will bring the total number of Jurys hotels in the UK, Ireland and Czech Republic to 36.

Amaris, the Dublin-based management team led by chief executive John Brennan, owns a total of 89 hotels, including five in Ireland.

"This is a truly exciting time for Jurys Inn as we expand our offering in the UK with eight new locations," said John Brennan, as reported in the Irish Examiner.

The group previously announced plans to invest a total of £100 million in the business, which also included extending some hotels under its Mercure brand which it also owns.