In its latest marketing stunt ahead of the Easter long weekend and the clocks changing, Jurys Inn has launched the 'Suvet' - a hybrid of a suit and duvet.
The hotel chain said the move was inspired by the latest trend of quilted clothing and aims to make losing an hour of sleep from Sunday more bearable, with the Suvet coming in both male and female variations.
The Suvet consists of the hotel chain's feather and down duvet, 'comfy-chic' detailing, a snood like collar that doubles as a pillow and giant shoulder pads to claim space on public transport.
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According to The Drum website, Suzanne Cannon, head of marketing for Jurys Inn, said: "As a nation of workaholics, things like fatigue, lack of sleep and even the comfort of our beds can make getting up an arduous task, so we've created the Suvet- a comfortable, stylish outfit to make getting up for work and tackling the day ahead easier".