Across the 12 months of 2016, Jurys Inn experienced a 13.6 per cent (year-on-year) rise in international visitors, with September being the strongest month (+37.8 per cent year-on-year).
Argentina was the biggest source of international tourism for Jurys Inn in Ireland with exponential growth of 124 per cent from 2015 to 2016. According to JI data, growth was most predominant in Q1 2016. In particular, March was the strongest month with 15.6 per cent growth year-on-year. This was mainly driven by international tourism (+22.59 per cent), as well as domestic tourism (+17.21 per cent).
With over 7,300 rooms across 36 hotels (31 hotels in the UK, four in Ireland and one in Prague) Amaris Hospitality, the hotel group that owns and manages Jurys Inn, has spent €50 million over the last 24 months rebranding, renovating and extending the Jurys Inn portfolio.
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
According to analysis of the CSO by Jurys Inn, the total number of overseas trips to Ireland increased 10 per cent year-on-year to 9,584,400, mirroring the strong growth experienced by the hotel. Jurys Inn top 5 countries, growth-wise, for inbound tourism were Argentina; Czech Republic; Portugal; Germany; and the United States.
Amaris Hospitality has 7,380 rooms, employs over 8,000 people and the last set of complete financial figures, for 2015, saw revenue across Jury Inn increase by 9 per cent to £193 million, with EBITDA growing by 14 per cent to £56.2 million.
Jason Carruthers, managing director of Jurys Inn, said: “Overall 2016 was a very good year for Irish tourism and we were delighted to have welcomed over 5 million guests to a Jurys Inn hotel in Ireland and the UK, following our rebranding, renovation and extension programme. It was encouraging to see high levels of growth in both domestic and international visitors throughout the whole year and further sign of the increasing strength of the Jurys Inn brand.
"Overall the Irish hospitality and tourism sector has strong fundamentals, is experiencing decent growth and well positioned to generate further growth in the coming years. A lot of this activity is being driven by increasing disposable incomes around the world, as well as affordable air travel. We’re already seeing encouraging numbers for 2017 and will continue to drive growth across the group by offering an exceptional experience, in fantastic city centre locations across Ireland and the UK.”