Liffey Valley Hotel Re-brands To Clayton Despite Storm Ophelia

By Dave Simpson
Liffey Valley Hotel Re-brands To Clayton Despite Storm Ophelia

Ireland's largest hotel operator, Dalata Hotel Group, has rebranded a hotel near Liffey Valley to the Clayton Hotel
Liffey Valley. This brings the number of Clayton hotels in Ireland and the UK to 18 and adds 252 rooms to the group’s total of 7,500.

Despite Storm Ophelia, a welcome evening was held in the hotel on Monday October 16 with entertainment
provided by the aptly named "Tropical Storm" for all guests. Light bites, bubbles and a meet the team event also
helped mark the occasion.

Léonie Thornton, director of sales and marketing at Clayton Hotel Liffey Valley, said, “The few weeks coming up to the re-brand date were very exciting, and to unveil on the day was a great achievement by everyone. The whole team are very excited about being part of the Clayton brand and we look forward to our new journey within the Dalata Hotel Group.”

The newly rebranded Clayton Hotel Liffey Valley has a number of events planned in the run up to the festive season
and into 2018. Highlights include traditional themed Christmas party nights, with live band and DJ, and Abba and Tina Turner tribute acts in the New Year.

There have been some other changes to the hotel, including the introduction of the Clayton Vitality breakfast and
the rebrand of the gym to ClubVitae. There are exciting refurbishment plans ahead for Clayton Hotel Liffey Valley in 2018 which will be unveiled later in the year.

Karen Halpin, group marketing and e-commerce manager at Dalata Hotel Group, said, “We are delighted to welcome
Clayton Hotel Liffey Valley to the group, this broadening of our portfolio in a strategic location for shopping and
access to Dublin city centre is a very exciting opportunity for us. We have great plans for the hotel over the coming
years as it becomes fully integrated under the Clayton brand within the Dalata Hotel Group.”