Joanna Doyle has been appointed Group Sales and Marketing Manager, UK & Ireland, at PREM Group, the Dublin-based international hotel and hospitality management company.
A graduate in hotel management from DIT, Joanna has held various positions since joining the company in 1996, most recently as Business Development & Marketing Manager. In her new role, she will lead the sales, marketing, branding and PR strategy for PREM Group’s portfolio of 27 hotels and serviced apartments across Ireland and the UK and also for its subsidiary company, Trinity Hospitality Services, which provides bespoke hotel services to over 500 hotel clients across Europe.
She takes over from Phil Sweeney, who has directed the sales and marketing activity of PREM Group since its formation. Phil is stepping back from her full-time role with PREM Group but will remain as consultant to the company.