Booze Ordering App Hits Ireland
Published on Nov 7 2014 8:07 AM in Pub/Bar/Nightclub
A new app allowing patrons to order and pay for drinks on their smartphone from the comfort of their seat has been launched.
Orderella, officially launched around this week’s Web Summit in Dublin and already available in 60 bars in the UK, has been adopted by 19 of the capital’s well-known drinking haunts, including Copper Face Jacks and Lillie’s Bordello.
The free app will allow people to get their drinks delivered to their table or can pick them up from a collection point when the order is ready.
According to Orderella research, 21 per cent of adults in Ireland spend over an hour waiting at the bar on an average night out, adding that a cashless app that lets users beat the queue in bars and clubs will help people from wasting up to 104 hours a year queuing for their favourite tipple.
The study, which polled 500 people in Ireland, revealed that a further one in five (19 per cent) spend at least half an hour waiting to get served at the bar.
Dennis Collet, co-founder and CEO of Orderella said: "That 92 per cent of those surveyed would pay to skip the queue is interesting to us because they don’t have to, our app is completely free.
"Orderella lets you completely beat the queue so you can enjoy your night out. It also means you don’t have to cram your bag or pockets."
The company said it hopes to expand the service outside Dublin and into sports stadiums, theatres, cinemas and student unions across Ireland.