Today (Thursday March 8), in celebration of International Women's Day, famous fast food chain McDonald's has decided to invert its iconic golden arches so that it resembles the letter "W" rather than "M".
Talking to CNBC Make It, McDonald's spokesperson Lauren Altmin said, "We have a long history of supporting women in the workplace, giving them the opportunity to grow and succeed. In the US we take pride in our diversity and we are proud to share that today, six out of 10 restaurant managers are women."
McDonald's has flipped the golden arches upside down on all of its social media sites and 100 of its restaurants are featuring special packaging, uniforms and bag stuffers for the day.
McDonald's chief diversity officer Wendy Lewis commented, "For the first time in our brand history, we flipped our iconic arches for International Women's Day in honour of the extraordinary accomplishments of women everywhere and especially in our restaurants. From restaurant crew and management to our C-suite of senior leadership, women play invaluable roles at all levels and together with our independent franchise owners we're committed to their success."