Despite a challenging year, McDonald's Ireland have reported a sales increase of 3.3 per cent to €209 million in 2011.
The twelve month period saw the chain opening four new Irish restaurants, making for a total of 81 by the end of 2011. 12 of the outlets are directly run by the company while 69 are operated by franchisees. Two further McDonald's restaurants have opened so far in 2012.
Managing director of McDonald's Ireland Adrian Crean said that when overall market conditions are considered, the performance was positive.
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“On a like for like basis we were slightly positive. This is in the context of a tough eating-out market, which has seen high single digit declines across the sector generally.”
The chain has also announced plans to create 700 Irish jobs over the coming three years with the opening of up to 12 new restaurants. The investment will be worth around €20 million. The new outlets will include locations in Dublin, Kildare, Kilkenny and Ballina. Recruitment for the first of the new positions is scheduled to begin in January 2013. McDonald's currently employ over 4,000 people in the Republic of Ireland.